Beverage Giant PepsiCo to launch a mobile phone in China on October 20
Yes, the title is correct. PepsiCo is going to launch a smart phone “Pepsi P1” and it will be available in China. The company has confirmed plans to launch smartphones and a line of accessories in China in the coming months.
The food and beverage company however has no plans to get into the mobile phone manufacturing business, a PepsiCo spokeswoman said by email.
Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories,”the spokeswoman said.
The company will be licensing its brand to a partner as there are number of companies present in China for manufacturing smart phones. Mobipicker reports that one of the phones is called the Pepsi P1 according to Chinese blogs.
PepsiCo Pepsi P1 Specifications:
Rumours are that the beverage brand will be bringing a mid-range Android phablet. The specifications that we have disclosed here may vary from the specifications that will be coming in new PepsiCo smart phone.
- Display: 5.5 inch AMOLED capacitive touchscreen with resolution 1440 X 2560 QHD display.
- Processor: 1.7GHz MT6592 Soc.
- Operating System: Android Lollipop.
- Internal Memory: 16GB.
- RAM: 2GB RAM.
- External Memory: 64GB.
- Primary Camera: 13 Megapixel with autofocus and dual-LED flash features.
- Secondary Camera: 5 Megapixel.
- Battery: Li-on 3500 mAh battery.
- Price: 200$.
PepsiCo Pepsi P1 Features:
- 4G connectivity.
- Fingerprint Sensor.
- Available in Red, White and Blue.
There will be a logo of PepsiCo at the back of smart phone. Overall, if we see Pepsi will also be giving a tough fight to other major brands of smart phones like Samsung, Apple, Xiaomi, etc. The company is also focusing on the camera quality of the smart phone. It can be an advantage for the company by providing best camera features.