Apple offers huge discounts for new iPhones
Apple has decided that the company will be offering buyback offers for old iPhones, in exchange for the new iPhones, and the company will also buy back select high-end Samsung smartphones.
The iPhone 6S and 6S Plus were launched last month in India at Rs 62,000-Rs 92,000 depending on memory and model, but sales were down 15-20% over last year as iPhone 6 and 6 Plus which hit the market last year were cheaper by Rs 8,500-9,000. In order to increase the sales in India, the company is offering discounts in India to meet the sales target that it has set for itself, for the October-December quarter.
Apple is offering discounts of up to Rs.34,000 on the iPhone 6S and the 6S Plus, through buyback schemes. The buyback price of Rs 34,000 on the new iPhones is against iPhone 6. This is the first time that Apple is offering so much discount on its latest iPhones in less than a month of its launch.
This is also the first instance when Apple and its distributors are going to buyback old models under the scheme to ensure that all transactions are genuine and reduce the burden of the retailer who can push sales further, three senior trade partners of Apple in India said.
To keep the track of all transactions and to know that each transaction is genuine, Apple has also created a separate website where retailers have to upload details of old handsets against which new models will be bought.
Earlier, it was reported that the new iPhones had sold lesser units in its first weekend as compared to its predecessors, the iPhone 6 and 6 Plus. Apple’s trade partners said that the reason for the collapse is that buyers expect lower prices of the new phones. In order to keep this thing in mind, the company decided to offer buyback discount through which the sales may increase in India.